Promoting an Online Event

I just finished hosting the most recent installment of the Storytime Blog Hop, and I think everyone who wrote stories this time is starting to look toward the next one. October. Halloween. That should be fun.

So, every now and then, I think about how to promote the blog hop…or my own blog… or an especially profound tweet…

I think about putting up posters in real life. Something catchy that would be easy to adapt to individual writers. Support your local independent authors, and a blank for the person’s name and website.

Or maybe posters that are less individual, that can be scattered across three or four continents and maybe pull in some readers. They’d have to be designed well to pull in different readers. And probably culturally brilliant, since there are so many different countries participating in the blog hop.

I’ve seen people promote things by handing out information with their Halloween candy, but of course, we don’t have that many kids left, right now. I think there were three last year, and two of them were siblings. It could work. Download codes for kids books aren’t quite the same as handing out toothbrushes, are they?

Fliers in Little Free Libraries might work, especially if there were download codes involved.

And then, the other thought that occurred to me… and I had the nerve to mention this one to another human being… is that maybe what we need is a scavenger hunt. Track down people in various categories, and invite them to the blog hop. Teacher from grade school? Old love interest? Person from Greenland? Person with a fish on their shirt?

Yes! They all want to read about my dragons. Yes, they do.

And maybe we could get readers involved somehow.

So, right now… I’m still trying to think of ideas. Because deep down inside, I’m probably a lot better at promotion in real life, when I can talk to someone face to face, than I am on the internet.

2 thoughts on “Promoting an Online Event

  1. Tirzah says:

    This is why I’ve broken down and bought a stock of my books that I plan to carry around with me and sell to those that I charm IRL. 😛

    • Karen says:

      You’re going to have to keep me informed on that one. Sounds a lot like you’ll be part door-to-door salesman, part street performer. Which could be amazing… I’ve thought about that, too.

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