On my way home from work, yesterday, I passed a man selling eclipse T-shirts. He must have had a lot of them, judging from the horse trailer he’d dragged them in in, and I’ve seen him around town before. I stopped to talk, mostly because I was passing within ten feet of him anyway, and he was looking straight at me. He pointed to the other guy, and said that he had designed the t-shirts and had a bunch made up.
So, yes, that’s more or less how it goes. They made eclipse T-shirts, and then plonked themselves down on the corner of Livestock Equipment and Big Box Store (Also Selling T-shirts) and hoped for the best.
Now, I’m really not sure where you’d go to sell t-shirts in my town, and maybe business will pick up, once the eclipse crowd gets here… any minute now…. any… minute…
But I do think you should have a pretty good idea before you buy a horse trailer full of shirts.
These are… well, they’re shirts. They’re blue, and say “Eclipse 2017” or some such, and have the Homestead National Monument printed on the back. (It’s a hideous picture of a hideous building.)

Told You So. (Courtesy of the Parks Service.)
But there has been a lot of speculation surrounding the Eclipse, and that ranges from people letting out rooms in their house, to people trying to sell eclipse glasses on Amazon (From Utah!)… to people buying a horse trailer full of T-shirts.
And I don’t know how you sell a horse trailer full of T-shirts.
I don’t know how you sell eclipse glasses long-distance, after Amazon bans you for not having enough customer feedback for the number of sales on your new account. I don’t even know how you sell them, when it turns out that the local fast food places are giving them away with meals.
And the bed & breakfast thing? Well, I might just wait til closer, to see if you can get a look at the people in real life. It’s damn hard to get a drunken astronomer out of your waterbed. Especially after he gets out the snorkel.
There has to be more of a plan than just “I’m going over there and I’m going to sell (product).”
As of right now, I have seen more vendors than tourists.